Nothing as pragmatic as a good theory
When I sat out to write “Social Media Marketing: Theories & Applications” the question I often got was how I could write a book about theories in social media marketing, implying that social media...
Stephan Dahl
Have a New Year’s Resolution? Here’s how Social Media can help!
It’s that time of the year, where many of us have made great New Year’s resolutions, determined to start the year on a good note. In fact, the tradition of creating New Year’s resolutions...
Marketing Communications in Latin America (IJA Special Issue)
A special issue of the International Journal of Advertising, guest edited by me, bringing together studies exclusively on marketing communications in and from a Latin American perspective is available online now via the IJA...
Academy of Marketing Conference
Looking forward to welcoming you at the 2017 Academy of Marketing Conference in Hull. Please remember the paper deadline is 16 January 2017. For more information about the conference and the call for papers,...
SDL and Social Marketing: Can they play together?
What does the article examine? The article asks the question if social marketing can benefit from the theories and approaches based in Service-Dominant Logic (SDL). Which concepts are discussed in the article? The researchers...
ABDC and ABS Journal Rankings
There is obviously a lot of controversy around journal rankings – especially for more specialised subject areas (such as social marketing, see this post). Despite the issues, I think taken with a pinch of...
User- vs Firm-created Communications: How do they matter to a brand?
Advertising is usually good for a brand. Word of Mouth is even better… nothing particularly surprising in this statement. But why? In this article the authors shed some light on it. What does the...
