Academy of Marketing Conference
Looking forward to welcoming you at the 2017 Academy of Marketing Conference in Hull. Please remember the paper deadline is 16 January 2017. For more information about the conference and the call for papers,...
What's new...
SDL and Social Marketing: Can they play together?
What does the article examine? The article asks the question if social marketing can benefit from the theories and approaches based in Service-Dominant Logic (SDL). Which concepts are discussed in the article? The researchers...
ABDC and ABS Journal Rankings
There is obviously a lot of controversy around journal rankings – especially for more specialised subject areas (such as social marketing, see this post). Despite the issues, I think taken with a pinch of...
User- vs Firm-created Communications: How do they matter to a brand?
Advertising is usually good for a brand. Word of Mouth is even better… nothing particularly surprising in this statement. But why? In this article the authors shed some light on it. What does the...
Gamification: Do we need more stories?
Gamification has become somewhat of a buzz word for many mobile marketers. Basically, gamification means enhancing non-game environments by using game-like elements. For example, rather than just letting a person collect loyalty points, offering...
B2B Social Media Marketing – it’s not just the same
Business to Business (B2B) Marketing is an often overlooked area in social media research (in fact many books don’t even mention it at all) – and also often treated as a second thought in...
I’m famous – on Instagram. Micro-celebrities, Self-Branding and Social Media
“I’m famous on Instagram….” With self-branding and “micro-celebrity” status becoming ever more important (especially for marketers to “hook into”), this article, written from a cultural studies perspective, has some interesting insights into the phenomenon. What...
Why do people follow brands on Twitter?
Give discounts! Post offers! This is often the advice given to social media managers in order to attract followers. However, such advice might just be as false, as telling business that cutting prices and...
Intriguing: does Social Media make for better wine?
What does the article examine? Does Social Media influence not just overall company strategies? But does it also carry through into improved product strategies? This is the central question of the article which examines...
Advertising in social media: what do we know? What do we need to know more about?
What does the article examine? The article presents a thematically grouped overview of social media advertising related research from 2006 to 2014. Which concepts are discussed in the article? The article reviews research published...
Discovering themes in Integrated Marketing Communication research
Articles that are taking stock can be an interesting read and very helpful for researchers. IMC, or Integrated Marketing Communication is a concept that appears to have been a little sidelined recently, though it is probably...