And what does Social Media and the Pandemic have to do with it? The creation of conspicuous consumption, i.e. purchasing expensive goods to wastefully display wealth rather than fulfil any actual needs, has been...
Marketing is very much about making things fun. Negativity doesn’t sell – neither products nor does it, in social marketing, help change behaviour in the long run. So while making things fun seems an...
When I sat out to write “Social Media Marketing: Theories & Applications” the question I often got was how I could write a book about theories in social media marketing, implying that social media...
It’s that time of the year, where many of us have made great New Year’s resolutions, determined to start the year on a good note. In fact, the tradition of creating New Year’s resolutions...
A special issue of the International Journal of Advertising, guest edited by me, bringing together studies exclusively on marketing communications in and from a Latin American perspective is available online now via the IJA...
Looking forward to welcoming you at the 2017 Academy of Marketing Conference in Hull. Please remember the paper deadline is 16 January 2017. For more information about the conference and the call for papers,...
What does the article examine? The article asks the question if social marketing can benefit from the theories and approaches based in Service-Dominant Logic (SDL). Which concepts are discussed in the article? The researchers...
